Holisticup: Menstrual Wellness Brand & Content Case Study
Actualizado: 28 sept
Building a menstrual wellness brand from the ground up.
This case study explores the development of Holisticup, a menstrual wellness brand built from the ground up through brand identity, packaging.
The Project
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From an idea to a complete brand.
My work covered the brand’s development from its earliest visual and narrative decisions including logo, visual identity, packaging, communication, and digital presence to the creation of educational content and resources designed to support the product experience.
Branding · Packaging · Content Strategy · Art Direction · Social Media
The challenge
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How do you turn an intimate product
into an approachable brand experience?
The challenge was to communicate a product related to menstruation and intimacy in a way that felt clear, approachable, and visually recognizable.
The brand needed to explain how the product works, answer questions, and build trust without limiting its communication to simply selling menstrual cups.
The Strategy
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From selling a product
to building knowledge around it.
I developed the communication around education, guidance, and menstrual wellness, creating different formats to support the audience throughout their relationship with the product.
The strategy connected product communication with educational content, social media, online workshops, and downloadable resources.
Visual Direction
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From menstrual product
to visual identity.
I developed Holisticup’s visual identity from scratch, creating a system that could extend across logo, packaging, social media, digital content, and educational materials.
The visual direction was designed to create an approachable, contemporary, and recognizable menstrual wellness brand.
Brand Identity · Logo Design · Packaging · Art Direction · Graphic Design
Content System
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Education at every point of the experience.
I organized the content into strategic territories designed to balance commercial communication, technical expertise, and brand building.
PRODUCT & USE | Product · Use · Care |
MENSTRUAL EDUCATION | Menstrual cycle · Information · FAQ |
WELLNESS | Well-being · Self-awareness · Body |
EDUCATIONAL RESOURCES | E-books · Guides · Downloadable materials |
DIGITAL CONTENT | Social media · Video · Animation |
LEARNING EXPERIENCES | Online workshops · Educational sessions |
Selected Work
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E-books & Resources
Long-form educational materials created to extend the brand experience beyond social media.
Social Media Content
Educational and product-focused content created for digital platforms: photography, video, designs, etc
Video Content & On-Camera Direction
We developed video content from concept to production, including storytelling, scriptwriting, content development, and on-camera talent direction.
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