Taboo Free Love Boutique: Brand & Community Case Study

Building a brand around pleasure, education and community.

This case study explores the development of Taboo Free Love Boutique from its launch in 2020 to the creation of a digital and physical brand experience combining sexual wellness, education, community and events.

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The Project

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From zero presence to a growing community.

Taboo Free Love Boutique launched in March 2020, at the beginning of the COVID-19 pandemic.

I worked on the brand from its early stages, developing its digital presence, visual communication, content and community strategy while navigating the restrictions of communicating sexual wellness products on social media.

As the project grew, its presence expanded from digital platforms into three physical stores and in person community experiences.

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The challenge

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How do you talk about pleasure

when platforms restrict the conversation?

Launching a sex shop on social media required finding a way to communicate products, sexuality and pleasure without constantly risking content restrictions.

During the first year, the original social media account was removed, requiring us to rebuild the digital community from scratch and rethink the content strategy.

The challenge became more than selling products: it was about creating a recognizable voice capable of combining commerce, sexual education and community.

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The Strategy

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From selling products

to creating conversations.

I shifted the content strategy toward sexual education, conversation and community, allowing products to exist within a broader narrative around pleasure, bodies, relationships and sexual wellness.

Educational video became an important part of the strategy, expanding content into YouTube and other digital platforms while reducing dependence on a single social network.

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Visual Direction

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From explicit product communication

to sensory storytelling.

I developed a visual language focused on suggestion, texture, intimacy and sensory detail, allowing the brand to communicate sexuality without relying on explicit imagery.

The direction was applied across photography, video, graphic content, campaigns and social media.

Art Direction · Photography · Video · Content Development

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Community & Experiences

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From followers to shared experiences.

The project expanded beyond digital communication through in-person events and sensory experiences in Guadalajara, developed in collaboration with the local LGBTQ+ community.

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These included Kiki Balls, BDSM workshops, body and image conversations, among other activities designed to create spaces for learning, expression and community.

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Content System

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Different ways to talk about pleasure.

I organized the content into strategic territories designed to balance commercial communication, technical expertise, and brand building.

PRODUCT & DISCOVERY	Products · New arrivals · Recommendations
SEXUAL EDUCATION	Information · Questions · Educational video
PLEASURE & WELLNESS	Bodies · Pleasure · Self-exploration
COMMUNITY	Conversation · Diversity · Participation
EXPERIENCES	Workshops · Events · Sensory activations
BRAND & STORES	Physical spaces · Launches · Brand growth

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Selected Work

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Educational sensory YouTube Capsules

Short-form educational capsules using sensory storytelling to explore sexuality, pleasure and the body.

Educational Carousels

Informative visual content designed to make sexual education clear, approachable and shareable.

Social Media Videos

Short-form videos created to translate sexual education, products and conversations into accessible social content.

Product Discovery Experience

I designed an interactive challenge that brought people together to discover, explore and learn about sexual wellness products through guided activities, transforming product education into a participatory brand experience.

Sextory ,MiniDocumentary

A documentary-style capsule exploring stories, sexuality and intimate experiences through audiovisual storytelling.

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Impact

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From a new brand to

a physical community.

2020	3	3	2x
Brand launched at the beginning of the COVID-19 pandemic.	Physical stores	Sensory events	Social community built from scratch